Leave a Legacy

With the city mourning Kobe Bryant, the Lakers' pursuit of a 17th championship became about more than a title. By exploring Kobe's words and his pursuit of perfection, we uncovered a powerful narrative connecting his lasting influence to the team's determination to carry it forward.

Obsess Over Greatness

Through research and strategic exploration, I helped shape the messaging around a simple but enduring truth: greatness is built through the relentless commitment to improvement. In collaboration with the design team, we explored the many expressions of obsession required to reach greatness, and translated them into a flexible narrative, carrying a distinct voice and point of view across an 82-plus-game season and its creative touchpoints.

2020 All-Star Show

I explored the intersection of basketball, entertainment, and LA culture to help define the campaign's messaging direction. The result was a narrative that brought the star power of LeBron James and Anthony Davis into the larger spectacle of All-Star Weekend.