Lakers Speeches, Letters, Identity
My work with the Los Angeles Lakers spanned the many ways an organization defines and expresses its identity through executive communications, franchise storytelling, and the development of a shared organizational voice.
Crafting Leadership Speeches
Working closely with Tim Harris, the Lakers' president of business operations, I helped shape the messaging and narrative for the organization's annual summit, communicating its priorities and vision to employees and corporate partners.
Reaching Lakers Fans
Two open letters published in the Los Angeles Times, connecting directly with fans following the franchise's 17th championship. And again ahead of its transition from Staples Center to Crypto.com Arena in 2021.
Defining the Lakers Voice
An internal language and style guide developed to establish a consistent voice across all organizational communications, serving as a shared resource for employees throughout the organization.
Defining the Lakers
A book created for Lakers employees that articulated the organization's core values, mission, and guiding principles, helping bring its culture and identity to life.
