Leave a Legacy

In August 2020, the Lakers began their run for title number 17 in the Orlando Bubble — but the vision for the 2020 NBA Playoffs campaign had taken shape months earlier. We could’ve never predicted just how powerful our slogan would become.

The 2019–20 season was marked by immense challenges: a global pandemic, social unrest, and the heartbreaking loss of Kobe Bryant and his daughter Gigi. We wanted to create a campaign that reminded Los Angeles — and sports fans everywhere — of the resilience within them. Our inspiration came from one of Kobe’s quotes.

The Leave a Legacy campaign came to life across every touchpoint: digital, out-of-home, our broadcast partner Spectrum SportsNet, merchandise, murals — and most meaningfully, engraved forever on the 2020 NBA Championship rings.

2020 All-Star Show

First came the Minneapolis Lakers, then the Los Angeles Lakers, the Showtime era — and now, the Lake Show. Every chapter of Lakers history has been defined by excellence and a star-studded cast. With the addition of Anthony Davis, the 2019–20 team introduced a new duo: LeBron James and the big fella, AD.

For the 2020 All-Star Game, it was our job to rally Los Angeles to get these two voted in. But we didn’t stop there — the goal was to get them voted in as the top two.

Our approach? Tap into the city’s love for the spotlight and its stars. We called on fans to vote for the leading cast members of the Lake Show — and “make the All-Star Game a Show.”